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Heresy or Genius? Advertising in eBooks and Apps

According to a survey of 600 publishersacross the trade, professional, and educational markets, the biggest struggle publishers face is maximizing ebook profits as the industry struggles to go digital. Part of the profit problem will be solved as publishers reduce production expenses by moving to scalable digital workflows, rather than retrofitting existing, outdated and inefficient [Read More]

[Infographic] Social Media Demographics: Facebook, Twitter, Linkedin, Google+ and More

More than 66% of adults are connected to one or more social media platforms, but who exactly are these people? This is a question every business must answer before embracing social media and our featured infographic (from MBSOnline) presents some interesting demographic information about some of the most popular social media sites on the web. [Read More]

[Infographic] Technical Communication Management Compensation and Career Outlook

The field of technical communication in the United States is experiencing big changes, both good and bad. On the one hand, communicators who have advanced, specialized skills, as well as those with expertise in law, science, and technology, are in demand. On the other hand, in some geographic areas, it’s difficult for displaced technical communication [Read More]

Join Us At SDL Innovate, March 5-6, 2012 in Santa Clara, CA

Hey content wranglers! We’re heading to Santa Clara, CA this March 5-6 for SDL Innovate. It’s a free, annual conference put on by the folks at SDL. I hope you’ll consider joining us and 300 of your peers at the Hyatt Regency Santa Clara for two days of informative and educational presentations design to help [Read More]

WineMaps Helps Wine Lovers Find Wineries and Wines: An Interview with Ryan Ornelas

In this exclusive interview, Scott Abel, The Content Wrangler (TCW) chats with Ryan Ornelas (RO), a San Francisco-area information technology expert about his latest endeavor, WineMaps.com. TCW: Thanks for agreeing to speak with The Content Wrangler today, Ryan. For those who don’t know who you are, tell us a little about yourself and what you [Read More]

Everyone Into "The Content Pool": An Interview With Alan J. Porter

In this interview with Alan Porter, Senior Digital Publishing Consultant for PTC, we discuss his new book, The Content Pool, which explores the most important hidden asset in your company, your content. We have a Chief Executive Officer and a Chief Financial Officer; why don’t we have Chief Content Officer? TCW (The Content Wrangler): Hi Alan, [Read More]

[Web Discussion] The Changing Role of Professional Technical Communicators: What's Next?

Listen to this lively discussion (recorded Thursday, February 9, 2012), moderated by Scott Abel, The Content Wrangler. Technical communication industry professionals Val Swisher, CEO of Content Rules, Jack Molisani (of LavaCon fame) and Sarah O’Keefe (of Scriptorium Publishing) discuss the impact of globalization, outsourcing, off-shoring, technological advances, and mobile devices on the technical communication landscape. [Read More]

Collaborative Authoring and Communication Tools Help Writers, Editors, SMEs Work Together

By David Kowalsky, Guest Editor Do you ever find yourself overwhelmed with trying to keep track of all the versions of a document that are being sent back-and-forth by you and your work colleagues by email? When opening a document to edit, have you ever had the experience of being frustrated by immediately seeing a [Read More]

Understanding Word of Mouth Marketing

Straight from the horse’s mouth? Sorry, we could’t resist. This video from the Word of Mouth Marketing Association (WOMMA), does a great job of demystifying word of mouth marketing. WOMMA is a non-profit organization dedicated to advancing and advocating the discipline of credible word of mouth marketing and promoting word of mouth as a solution to [Read More]

[Great Ideas Gone Wrong] Unlisted Video: Adobe Photoshop Evangelist Campaign Makes Finding "Hidden Gems" Challenging

Here at The Content Wrangler, we love social marketing techniques that engage users and create a desire for interaction with the brand. The Adobe Photoshop “hidden gems” campaign illustrates this point nicely. It’s brief, focused on learning from the customer by asking them what they think in a way that encourages their active participation, and [Read More]

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