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Everyone Into "The Content Pool": An Interview With Alan J. Porter

In this interview with Alan Porter, Senior Digital Publishing Consultant for PTC, we discuss his new book, The Content Pool, which explores the most important hidden asset in your company, your content. We have a Chief Executive Officer and a Chief Financial Officer; why don’t we have Chief Content Officer? TCW (The Content Wrangler): Hi Alan, [Read More]

[Webinar] Grammar Girl Takes Your Questions About Spelling, Punctuation, Word Choice And More

UPDATE: Due to a family emergency, Grammar Girl will not be appearing on January 13, 2012. This event will now take place January 27, same time, same bat channel. All registrants were sent an email invite alerting them of the change. Words matter. Selecting the wrong ones can impede communication. But, while word choice is [Read More]

eBook Creation Service Aims To Make Publishing Quality eBooks Easier

eBooks are making a big dent in the publishing industry. There’s no doubt about that. They’re convenient, and can be downloaded on an increasing variety of mobile devices. In order to “strike while the iron is hot”, many organizations are rushing to get their existing content converted to eBook formats (there’s more than one). But [Read More]

10 Tips for Writing International Technical Content

By Michael Kriz, President and Founder, Acclaro Writing as a profession has shifted dramatically since the early days, when writers — from technical writers to journalists — had a clear, unified, culturally homogenous audience to which they communicated. Before starting a project, they could determine the nature of the audience: Are they U.S. male consumers, [Read More]

The Content Wrangler Presents: Three Upcoming Webinars Web Content Strategists Won't Want To Miss

Looking to learn something new? Got an hour to spare every few weeks? Then register for one of our free Friday webinars, brought to you by MindTouch and The Content Wrangler. Over the coming weeks we’ll be featuring conversations with some of the best and brightest in the content industry about subjects including: customer experience, [Read More]

The Content Wrangler Interview With Jennifer Beaupre About acrolinx, Terminology Management and Content Quality

In this short video, Scott Abel, The Content Wrangler, interviews Jennifer Beaupre, Director of Global Marketing for acrolinx at the Intelligent Content 2011 Conference in Palm Springs, CA. We discuss the company’s flagship terminology and content quality software product, acrolinx IQ.

Writing for the World

Val Swisher, CEO, Content Rules In today’s world, more and more companies are realizing that in order to increase revenue, they need to expand their brand into foreign markets. These companies spend quite a bit of money getting the product ready, prepping the market, finding and training sales people, and so on. Unfortunately, they often [Read More]

Controlling Authors, Enforcing Content Creation Rules, and Effectively Managing Terminology No Longer An Option

By Scott Abel, The Content Wrangler As a content management strategist, I’ve helped clean up some pretty big content messes. Almost all of these content cleanups were motivated by business disasters such as lawsuits, regulatory action, public relations nightmares … you get the picture. All of these expensive content woes could have been avoided if [Read More]

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