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Heresy or Genius? Advertising in eBooks and Apps

According to a survey of 600 publishersacross the trade, professional, and educational markets, the biggest struggle publishers face is maximizing ebook profits as the industry struggles to go digital. Part of the profit problem will be solved as publishers reduce production expenses by moving to scalable digital workflows, rather than retrofitting existing, outdated and inefficient [Read More]

iBooks 2 and iBooks Author: One Week Later, What We've Learned — An Executive Round Table with McGraw-Hill, Digital Book World, and Aptara

Yet again Apple stopped us in our tracks. We awaited each word with bated breath during last Thursday’s unveiling of iBooks2, iBooks Author, and iTunes U. Now what? After a week of social media frenzy, water cooler chatter, thoughtful analysis, and technical digging, it’s time to reflect on what we’ve learned. Join us Thursday, January [Read More]

eBook Creation Service Aims To Make Publishing Quality eBooks Easier

eBooks are making a big dent in the publishing industry. There’s no doubt about that. They’re convenient, and can be downloaded on an increasing variety of mobile devices. In order to “strike while the iron is hot”, many organizations are rushing to get their existing content converted to eBook formats (there’s more than one). But [Read More]

The Phenomenal Rise of eBooks; Downloadable Books Now Outsell Hardbacks and Paperbacks Combined

The publishing industry is reluctant to give out detailed sales figures on eBook sales, but David Roth-Ey from publisher HarperCollins said: “The electronic market is really booming. We are seeing 600% growth year on year in eBooks. That is in a frankly stagnant book selling market.” On Amazon since April 2011, 242 Kindle eBooks have [Read More]

Scott Abel, The Content Wrangler, On Adobe Technical Communication Software, Silos Busting, And Convergence

At the Adobe Technical Communication Enterprise Summit in Boston this past October, I was asked to comment on the future of technical communication, trends in the publishing industry, the importance of Adobe software tools for technical communicators, and related topics. In this short video montage, I discuss the move to eBooks and enhanced, interactive content. [Read More]

Dirty Little Secrets of the Book Publishing Industry…Or Why You Shouldn’t Invest In Book Publishers Who Waste Your Investment Dollars By Avoiding Change

by Scott Abel, Content Strategist, The Content Wrangler If you’re an investor, you should know this dirty little secret. Most book publishers are wasting your investment dollars. That’s right. They’re burning through your cash at record pace, in a desperate attempt to keep pace with changing user expectations they didn’t have the foresight to plan [Read More]

There’s More to eBooks Than Words

By Alan J. Porter “It’s all about the content.” This simple, yet insightful, comment by leading publishing consultant, Ann Rockley, during a recent webinar on “Exactly What Not to do When Making the Move from Print Publishing to New Media,” (listen to the recorded webinar) made me think about the many discussions I’ve had, and [Read More]

What Is A Book And Why Does It Matter? [Part Two]

By Richard Hamilton, special to The Content Wrangler Part one of this two part series looked into what a “book” really is. While I suggest you read that article first, for the impatient, here it is in one paragraph: Beyond the now obsolete “dictionary” definition of a book as a physical object, five qualities define [Read More]

How A Taste Of Kindle Reader For Blackberry Made Me Hunger For More (And More, And More)

by Maxwell Hoffmann, Desktop Publishing, Localization, Globalization and Sales Training Veteran A few weeks ago I got a Tweet that sent me straight to downloads-ville. A “free” Kindle Reader app for my Blackberry! As a used-book store addicted Baby Boomer who color codes all of his hard copy books with highlighter pens, might I be [Read More]

Valentine: The Digital, Device-Independent Comic Available Via Wireless In 14 Languages

By Alex de Campi Imagine a graphic novel series, released every month simultaneously in 14 languages and across all major wireless platforms (Kindle, EPUB, Android, iPhone), hopefully soon via the web and, eventually, in collected print editions. Every month, you pay 99 cents and get 70-75 screens of action, adventure and suspense. In its first [Read More]

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