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Everyone Into "The Content Pool": An Interview With Alan J. Porter

In this interview with Alan Porter, Senior Digital Publishing Consultant for PTC, we discuss his new book, The Content Pool, which explores the most important hidden asset in your company, your content. We have a Chief Executive Officer and a Chief Financial Officer; why don’t we have Chief Content Officer? TCW (The Content Wrangler): Hi Alan, [Read More]

iBooks 2 and iBooks Author: One Week Later, What We've Learned — An Executive Round Table with McGraw-Hill, Digital Book World, and Aptara

Yet again Apple stopped us in our tracks. We awaited each word with bated breath during last Thursday’s unveiling of iBooks2, iBooks Author, and iTunes U. Now what? After a week of social media frenzy, water cooler chatter, thoughtful analysis, and technical digging, it’s time to reflect on what we’ve learned. Join us Thursday, January [Read More]

eBook Creation Service Aims To Make Publishing Quality eBooks Easier

eBooks are making a big dent in the publishing industry. There’s no doubt about that. They’re convenient, and can be downloaded on an increasing variety of mobile devices. In order to “strike while the iron is hot”, many organizations are rushing to get their existing content converted to eBook formats (there’s more than one). But [Read More]

The Phenomenal Rise of eBooks; Downloadable Books Now Outsell Hardbacks and Paperbacks Combined

The publishing industry is reluctant to give out detailed sales figures on eBook sales, but David Roth-Ey from publisher HarperCollins said: “The electronic market is really booming. We are seeing 600% growth year on year in eBooks. That is in a frankly stagnant book selling market.” On Amazon since April 2011, 242 Kindle eBooks have [Read More]

Scott Abel, The Content Wrangler, On Adobe Technical Communication Software, Silos Busting, And Convergence

At the Adobe Technical Communication Enterprise Summit in Boston this past October, I was asked to comment on the future of technical communication, trends in the publishing industry, the importance of Adobe software tools for technical communicators, and related topics. In this short video montage, I discuss the move to eBooks and enhanced, interactive content. [Read More]

[Webinar] Creating eBooks: Understanding the Opportunities, Challenges, Devices, and Standards

eBooks are a hot topic. And, there’s reason to be excited. First, there’s the overwhelming success of the Amazon Kindle and Apple iPad (and the tablet computing market it helped to spawn). But that’s not all. Sales of eBooks are skyrocketing. And, apps for reading eBooks on smart phones like the Apple iPhone and Android [Read More]

Dirty Little Secrets of the Book Publishing Industry…Or Why You Shouldn’t Invest In Book Publishers Who Waste Your Investment Dollars By Avoiding Change

by Scott Abel, Content Strategist, The Content Wrangler If you’re an investor, you should know this dirty little secret. Most book publishers are wasting your investment dollars. That’s right. They’re burning through your cash at record pace, in a desperate attempt to keep pace with changing user expectations they didn’t have the foresight to plan [Read More]

Replay of “What’s Next? Socially-Enabled User Assistance, Interactive Documentation, and Location-Aware Help” with Scott Abel, The Content Wrangler

Here’s an on-demand recording of my recent webinar, “What’s Next? Socially-Enabled User Assistance, Interactive Documentation, and Location-Aware Help”, sponsored by MindTouch. During this fast-paced presentation, I use a story metaphor — kind of a history of documentation — to help attendees understand how businesses big and small are leveraging the power of the crowd to [Read More]

Noz Urbina Interviews Ann Rockley About Content Integration

Intelligent content guru (and the “Mother of Content Management”) Ann Rockley will be one of the featured presenters at Congility 2011, May 24-26 in Gatwick, UK. The theme of this year’s event is Content Integration: Leveraging Standards to Improve Customer Experience. Content strategist Noz Urbina talks to Ann about the need for content standards and [Read More]

Web Content 2011: Going Mobile – June 6-7, Chicago

In the world of online content, mobile is the new black! Since the advent of the iPhone, iPad, and a host of other devices, the technology community has become focused on mobility: mobile platforms, mobile applications and mobile tools. Within five years 50% of all Web traffic will come through mobile devices and more users [Read More]

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