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Tag Archives: enhanced eBooks

Heresy or Genius? Advertising in eBooks and Apps

According to a survey of 600 publishersacross the trade, professional, and educational markets, the biggest struggle publishers face is maximizing ebook profits as the industry struggles to go digital. Part of the profit problem will be solved as publishers reduce production expenses by moving to scalable digital workflows, rather than retrofitting existing, outdated and inefficient [Read More]

The Phenomenal Rise of eBooks; Downloadable Books Now Outsell Hardbacks and Paperbacks Combined

The publishing industry is reluctant to give out detailed sales figures on eBook sales, but David Roth-Ey from publisher HarperCollins said: “The electronic market is really booming. We are seeing 600% growth year on year in eBooks. That is in a frankly stagnant book selling market.” On Amazon since April 2011, 242 Kindle eBooks have [Read More]

Scott Abel, The Content Wrangler, On Adobe Technical Communication Software, Silos Busting, And Convergence

At the Adobe Technical Communication Enterprise Summit in Boston this past October, I was asked to comment on the future of technical communication, trends in the publishing industry, the importance of Adobe software tools for technical communicators, and related topics. In this short video montage, I discuss the move to eBooks and enhanced, interactive content. [Read More]

There’s More to eBooks Than Words

By Alan J. Porter “It’s all about the content.” This simple, yet insightful, comment by leading publishing consultant, Ann Rockley, during a recent webinar on “Exactly What Not to do When Making the Move from Print Publishing to New Media,” (listen to the recorded webinar) made me think about the many discussions I’ve had, and [Read More]

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