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[Recorded Webinar] The Trifecta of Findability: Content Marketing, Socially-enabled Content, and Search-ready Writing

I recently spoke with Joe Pulizzi (Content Marketing Institute), Eric Doster (iFixit.com) and Jennifer Beaupre (Acrolinx) about what I loosely refer to as the “trifecta of findability”, a mix of approaches (content marketing, socially-enabled content, and search-ready writing) designed to improve the chances of your content being findable by those who need it. During the [Read More]

[Webinar] The Trifecta of Findability: Content Marketing, Socially-Enabled Content, and Search-Ready Writing

If your customers can’t find it, they can’t buy it, use it, or recommend it to others. Seems like common sense, right. Then why is content so difficult to find when we need it? There are a variety of reasons, of course, some easier to overcome than others. In this one-hour web discussion, Friday, December [Read More]

DITA, Metadata Maturity and the Case for Taxonomy

By Paul Wlodarczyk, Director, Solutions Consulting and Stephanie Lemieux, Taxonomy Practice Lead, Earley and Associates, Inc. Many organizations have turned to component-oriented content creation to create more sophisticated knowledge products, in more languages, and at lower cost. Our research shows that organizations that use XML authoring are more mature than their peers with respect to [Read More]

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